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New collection debuts with Scent Beauty Inc.
January 28, 2025
By: Lianna Albrizio
Stetson is entering a new era of men’s grooming with a new men’s grooming line with Scent Beauty, “Stetson Spirit.”
“Scent Beauty is proud to expand the Stetson cologne brand into men’s grooming,” said Steve Mormoris, CEO of Scent Beauty Inc. “We are debuting with the Stetson Spirit Cooling Men’s Grooming Collection, comprised of technology-driven formulae with cooling benefits, perfectly adapted to the Gen-Z consumer. This is a big milestone in the path toward making Stetson a megabrand for the American market.”
Designed to energize and invigorate, Stetson says it’s introducing a refreshing way to approach grooming for the man who values simplicity without compromising on effectiveness.
The collection includes the following items:
2-in-1 Face & Beard Cooling Exfoliant Wash; Cooling Shave Oil; Cooling Moisture After Shave; and After Shave Cooling Balm.
Each product in the Stetson Spirit Cooling Men’s Grooming Collection is available at Walmart both in-store and online for $7.97.
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